2019 Local SEO | Search Engine | Mobile Statistics
About Local Search Engine Optimization
So how will local search optimization help my small business?
Google algorithms have become highly effective at finding and displaying relevant search results based on keyword phrases and a specific location inputted into the search engine or user location using Geo-location. Search engines will then attempt to provide relevant results for local services or locations that the user is searching for. If your small business website is not taking advantage of local SEO optimization, and using Google My Business, Google Maps, Bing Places for Business, and Bing Maps, local SEO needs to be a priority.
We know it might seem a little scary, that apps, mobile devices, and web browsers track your location. However, for small business owners, the right local SEO services will attract local customers searching for a local business like yours. Whether you sell products online or advertise your services, increasing sales from your website is most likely your most important online goal. On-page local search engine optimization for your website along with off-page and technical SEO can help you achieve your online goals.
View Local SEO Stats, Search Engine StatsVideo and Mobile Stats
Search Engine (SEO) Stats
- 93% of online experiences begin with a search engine.
- 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
- 81% of people perform some type of online research before making a large purchase.
- 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
- 72% of online marketers describe content marketing as their most effective SEO tactic.
- 75% of people never scroll past the first page of search engines.
- 61% of internet users do research on a product online before making a purchase.
- Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
- Voice search currently accounts for 10% of total searches.
- Mobile search rankings are more important than ever, and will only grow increasingly important over time.
- 72% of consumers who perform a local search visit a store within 5 miles of their current location.
- 86% of people look up the location of a business on Google Maps.
- 87% of smartphone users use search engines at least once a day.
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
- 78% of location-based mobile searches result in an offline purchase.
- 18% of location-based mobile searches result in a sale within one day.
- The average U.S. adult spent 3 hours, 35 minutes on their phones every day in 2018.
- 40% of mobile website visitors will leave your site if it takes more than 3 seconds to load.