Local SEO | Search Engine | Mobile Statistics
About Local Search Engine Optimization
So how will Local SEO help my small business?
Google algorithms have become extremely effective at discovering and displaying relevant local information. Search engines display results based on keyword phrases and a specific location or user location settings. Using Google My Business, Google Maps, Bing Places for Business, and Bing maps are tools that can significantly approve local SEO results.
We recognize it may seem a little scary, that your apps, mobile devices, and web browsers track your location. However, for business owners, the right local SEO services will allow local customers to find your local business. No matter if you sell products online or advertise your services, improving sales from your website is likely your number one online goal. Using on-page local search engine optimization strategies on your website along with off-page and technical SEO can help you achieve your online goals. If your small business website is not taking advantage of local search engine optimization needs to become a top priority.
View Local SEO Stats, Search Engine StatsVideo and Mobile Stats
Search Engine (SEO) Stats
- 93% of online experiences begin with a search engine.
- 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
- 81% of people perform some online research before making a large purchase.
- 47% of consumers view 3-5 pieces of content created by a company before talking to a salesperson from that company.
- 72% of online marketers describe content marketing as their most effective SEO tactic.
- 75% of people never scroll past the first page of search engines.
- 61% of internet users research a product online before making a purchase.
- Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
- Voice search currently accounts for 20% of total searches.
- Mobile search rankings are more important than ever, and will only grow increasingly important over time.
- Over 70% of consumers who perform a local search visit a store within 5 miles of their current location.
- Over 80% of people look up the location of a business on Google Maps.
- 87% of smartphone users use search engines at least once a day.
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
- 78% of location-based mobile searches result in an offline purchase.
- 18% of location-based mobile searches result in a sale within one day.
- The average U.S. adult spent 3 hours, 35 minutes on their phones every day in 2018.
- 40% of mobile website visitors will leave your site if it takes more than 3 seconds to load.