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Build your own website or hire a web design company?

Never underestimate the power of the internet. Almost everyone uses the internet to search for a business or service so having a web presence is an important media for promoting your small business or a business of any size. Website design is a real skill and if your website is to not only look good but work for you and your customers, it should be constructed by a professional web designer.


Have you noticed these days that so many websites all look the same – square box in the middle of the screen? That’s because it’s fairly easy and cheap to use the many templates available to build a simple website. There are many web designers or friends of a friend out there that will offer to build you a website for a few hundred dollars, but there are many technical issues to consider, ensuring really professional results.


A good website should have the following attributes:

  1. Strong corporate identity
  2. User-friendly navigation
  3. A useful resource for customers
  4. Expandable – need to incorporate technology that allows scalability
  5. Visually attractive to encourage usage
  6. Must work in all browsers and on all devices
  7. Good investment/value for money
  8. Search engine friendly


Remember that first impressions count and a badly designed website are worse than having no website at all. You wouldn’t get a friend of a friend to do your company brochures or service your nice new car you would go to a specialist, so why take the risk and compromise on quality with your website.


A well-designed website with good graphics and strong corporate branding will last for years and should be a good investment for your company. Having a website design company will allow them to keep your website updated and ongoing search engine optimization (SEO), helping customers find you on Google and other search engines. It’s very important to work with a website design company that provides a monthly plan that includes basic updates and search engine optimization (SEO) and even social media marketing (SMM).


 You can start with a small but well-designed website that fits within your budget. The key is to ensure that your website is expandable so that as your business grows your website also is able to grow. You may even wish to add a shopping cart, forum or other web solution at a later stage.


If you’re looking for a web designer, contact Triple Option Web Design we would enjoy answering any questions you may have.

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"We ask questions, take a genuine interest in our clients small business and the growth of that business with affordable web solutions."

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