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Build your own website or hire a web design company?

Never underestimate the power of the Internet. Almost everyone uses the Internet to search for a business or service, so having a web presence is an essential media for promoting your small business or a business of any size. Website design is a real skill, and if your website is not only to look good but work for you and your customers, then it should be developed by a professional web designer.

 

Ever notice how many websites all look the same – square box in the middle of the screen? That’s because it’s reasonably cheap and straightforward to use a template available to design a simple website with minimal customization. There are a host of web designers or friends of a friend that will offer to create your website for a few hundred dollars. Still, there are many technical issues to consider, ensuring professional results.

 

A great website should have the following characteristics:

  1. Strong company brand
  2. User-friendly navigation
  3. A useful resource for customers
  4. Expandable – need to incorporate technology that allows scalability
  5. Visually attractive to encourage usage
  6. Informative and valuable content
  7. On-page, off-page, and technical search engine optimization
  8. Excellent investment/value for money
  9. Search engine friendly

 

Remember that first impressions count and a poorly designed website are worse than having no website. You wouldn’t get a guy standing on the corner to work on your new car you would go to the car dealership, so why take the risk and compromise on quality with your website to save a few dollars.

 

A well-designed website with excellent content and strong company branding will last for years and should be a good investment for your company. Having a website design company allows them to keep your website updated and ongoing search engine optimization (SEO), helping customers find you on Google and other search engines. It’s essential to work with a website design company that provides a monthly plan that includes necessary updates and search engine optimization (SEO) and even social media marketing (SMM).

 

You can start with a small website that currently meets your business needs and fits within your budget. One of your primary requirements is to ensure that your website is expandable, so as your business grows, your site grows too. You may even wish to add a shopping cart, forum, or other web solutions at a later stage.

 

If you’re looking for a web designer, contact Triple Option Web Design, we would enjoy answering any questions you may have.

Does your Small Business Need a Website?
Business Can’t Live Without Websites

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