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Selecting a Domain Name

The first thing you need to know about domain names, your domain name will represent your brand. Most times, it's the first representation of your business users on the web will view. Below are some tips on selecting the perfect domain for your small business. If your website is designed by Triple Option Web Solutions, our team will help find the domain name that best defines your companies brand and online strategies.


1. Select a domain name that's short and easy to spell. Remember, you'll want your website listed on everything, business cards, shirts, vehicles, letterhead; wherever potential customers will notice. A domain name that's too long may not fit nicely on print items and can cost more to print.


2. Select a memorable domain name. Great names stick with people, and they tell more people. Say your potential domain name for a day or two. See if you get tongue-tied or if the name comes out naturally.


3. Always try to get the .com version of the domain name you want. It may take some time since many .com's are taken. Try using your business name, keywords, specific city or state can help you find the right domain name for your business.


4. Purchase your domain name for more than three years, according to some, "trustworthy domains are paid for several years in advance."


5. REMEMBER THIS! Include your domain name on everything. We see so many companies who still do print ads in newspapers, magazines, etc. and don't list their website or it's printed very small in the ad. Include your domain name on everything and make sure it's readable so viewers who see it will remember and can visit your website at a later time.


Don't rush the process; take your time when selecting a domain. How will you know when you've found the right domain name? Trust me, you'll know.

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